GDSA Games
Our first digital-services platform for telcos: ad-funded, mobile-first HTML5 games in a white-label, WebView-ready hub.
Global Digital Services & AI Alliance
Digital Services.
One Integration.
Launch Gaming, Ed-Tech, Music, Content and AI inside your telco app through one commercial and technical relationship.
Helping telcos drive digital services revenue and app engagement.
01
The shift beyond connectivity
As voice and data revenues mature, telecom operators are looking beyond connectivity to digital services such as entertainment, education, AI and lifestyle offerings to grow ARPU, increase engagement and strengthen customer loyalty.
02
From connectivity to digital services
GDSA.AI helps telcos integrate and scale digital services within their existing apps and digital platforms. GDSA Games is our first platform, enabling telecom operators to launch a fully managed gaming service in weeks rather than months — creating new advertising revenue, incremental data usage and significantly improving app engagement.
Trusted by operators worldwide
The platform
Five growth categories. One operator-ready platform.
AI
We help operators integrate assistance, discovery and personalisation services with partner technology.
Ed-Tech
We source and integrate mobile learning and exam-preparation services from Alliance partners.
Music
We connect operators to streaming and local music catalogues suited to each market.
Content
We enable video, news and lifestyle feeds that keep audiences inside your app.
The alliance
Built to move operator digital services forward.
A collaborative route from opportunity to launch, designed for the commercial, product and technical realities of telecom operators.
One-stop shop
One commercial route to more digital services
Bring Gaming, Ed-Tech, Music, Content and AI into your operator app through one relationship.
Plug and play
Launch without rebuilding your core app
Modular services fit existing app, identity and billing journeys while your brand remains in control.
Global reach
A network built around operator priorities
The Alliance connects operators, content partners and product teams to speed up digital-service growth.
GDSA Games — our first digital-services platform for telcos
An ad-funded, mobile-first HTML5 gaming hub.
A white-label, operator-branded catalogue that drops into your existing app. Catalogue and merchandising are tuned monthly based on performance.
WebView native
Drops into any iOS or Android WebView. No SDK, no native build.
No install, no friction
Instant play in your app with no third-party branding in the experience.
Phased rollout
Launch with 100 hand-picked titles and grow to 300+ as engagement scales.
Operator-tagged
Every play uses your operator-tagged URL for clean attribution and revenue share.
Operator outcomes
Designed for measurable commercial impact.
Ethio Telecom
Games inside their Super App Telebirr
A branded gaming experience delivered inside a familiar super-app journey.
Telco in LATAM
+22% daily sessions
Observed for a telco in Latin America.
Telco in Africa
+7% data usage
Observed for a telco in Africa.
Telco in East Africa
Higher app downloads and time spent
Observed for a telco in East Africa.
20+
markets live
7–14d
brand kit to launch
$0
fee on the ad-funded model
Free
for Telcos. Free for Customers.
Launch path
From proposition to production in four focused steps.
01
Scope
Align the market, audience and service mix.
02
Brand
Apply operator identity and customer journeys.
03
Integrate
Connect identity, billing and reporting.
04
Launch
Validate, release and optimise performance.
Start a conversation
Bring your next digital service to market.
Tell us about your market and priorities. We’ll prepare a focused demonstration for your team.